Executive summary
A diagnostic that turns a detected competitor move into a signed-off evidence baseline: what happened, how exposed you are, and what you still do not know.
What is inside
What the diagnostic covers
The asset takes a detected competitor move and walks the response team through documenting the move itself, defining which segments, regions and accounts are exposed, baselining the commercial measures that a response will later be judged against, inventorying and scoring the available evidence, and closing the critical gaps. It ends in a formal baseline sign-off that releases the readiness assessment and options work.
- Scope: one competitor move, the exposure perimeter and the evidence baseline
- A documented move brief: what the competitor did, where, since when and at what magnitude
- A baseline of win rate, share of wallet and price realization in the affected segments
- An evidence inventory across eight domains, from competitor disclosures to frontline intelligence
- Quality and currency scoring of every evidence item against explicit thresholds
- A corroboration rule that separates verified facts from sales-floor rumor
- A gap register with owners and closure dates
- A baseline sign-off gate before response options are appraised