Executive summary
A diagnostic for building a verified baseline of an existing channel partner business: census, economics, agreements, activation and an evidence gap register, before anyone sizes an expansion.
What is inside
What the diagnostic covers
The asset covers the full baselining job: defining the scope of the existing partner business, assembling a partner census, reconstructing the real economics of the channel, inventorying agreements, measuring activation and productivity, mapping conflict with direct sales, grading the quality of every piece of evidence, and compiling the gap register that the rest of the channel expansion pathway builds on.
- Scope: the eight evidence domains a partner baseline must cover before expansion is sized
- Partner census: portfolio, tiers, territory coverage and revenue concentration
- Channel economics: partner revenue, margin and cost to serve, stated as measured facts
- Agreements and commercial terms: what is actually signed, current and enforceable
- Activation and productivity of the existing partner base over the trailing twelve months
- Evidence grading: how each input is scored for quality and recency
- The gap register: what is missing, who owns it, and what it blocks downstream