Executive summary

A method for comparing pricing and packaging options against the status quo on realized economics and turning the winner into an approvable investment case.

What is inside

What the appraisal covers

The asset walks a pricing team from a framed decision and a disciplined options longlist through option-by-option economics built on actual transaction prices, weighted comparison, scenario stress tests and a committee-ready investment case, with roles, approval gates, risk controls and the measures that later prove or disprove the case.

  • Framing the pricing and packaging decision and the options longlist, including the status quo
  • Rebuilding the economics of today's pricing from real transactions, not list prices
  • Specifying each option as a package structure, price metric and migration rule
  • Comparing options on value, cost, payback, revenue at risk and time to value
  • Stress-testing the ranking with scenarios and sensitivity switch points
  • Assembling the investment case for a committee decision with explicit conditions
  • A worked synthetic example, a failure case and practice exercises