Executive summary

A decision template for choosing between current pricing and redesigned price and package options. It uses reconciled transaction evidence, scenario economics and a scored comparison an investment committee can challenge.

What is inside

The 13 sections

The asset sets out the decision and when to use it, along with the US and UK fee-transparency rules that may apply. It lists the required inputs, with fallbacks for missing data, and gives a step-by-step method with written formulas and scoring anchors. It also covers diagnosis of the current state, option types and the business case structure, and a recommended operating design with roles and discount approval bands. Execution, governance and measurement are set out in tables. A fully worked synthetic case comes with a failure case and a committee simulation, and the worksheets are ready to copy.

  • Purpose and decision
  • Context and applicability
  • Inputs and evidence
  • Definitions and assumptions
  • Method and analytical logic
  • Current-state assessment
  • Options and business case
  • Recommended design
  • Execution and activation
  • Governance and risk
  • Measurement and benefits
  • Worked example and practice
  • Working tools and references