Unit economics expresses profitability at the level of a single unit, a customer, order, or product, typically as contribution per unit and CLV:CAC, to test whether growth is profitable. This is the Unit Economics from the Stratenity Library, a governed strategic execution asset that is already built for you. It gives your team the full working method for unit economics, and it walks through everything from the contribution waterfall: margin level by level to cohorts and repeat behaviour: the economics of coming back. Every asset ships with a worked client example, a clear RACI, defined KPIs, and governance you can defend, so your team adapts it to a live client engagement instead of starting from a blank page.
What this asset covers
This is a preview of the full deliverable. Inside the Stratenity Library, this asset walks your team through the complete method, section by section, with a worked client example threaded throughout.
- Why Company-Level Margins Lie
- Choosing the Unit of Analysis: Order, Customer, Seat, or Location
- The Contribution Waterfall: Margin Level by Level
- Fully Loaded Variable Cost: The Honesty Test
- CAC: What Belongs in It and What Gets Hidden
- Payback Period by Channel