Good-Better-Best offers tiered versions of a product to capture more of the demand curve, anchor value, and let customers self-select. This is the Good-Better-Best Pricing from the Stratenity Library, a governed strategic execution asset that is already built for you. It gives your team the full working method for good-better-best pricing, and it walks through everything from choosing fence attributes that customers accept as fair to forecasting take rates with conjoint analysis. Every asset ships with a worked client example, a clear RACI, defined KPIs, and governance you can defend, so your team adapts it to a live client engagement instead of starting from a blank page.
What this asset covers
This is a preview of the full deliverable. Inside the Stratenity Library, this asset walks your team through the complete method, section by section, with a worked client example threaded throughout.
- Why Single-Price Offers Leak Value at Both Ends
- The Psychology of Three Tiers: Anchoring and the Compromise Effect
- Choosing Fence Attributes That Customers Accept as Fair
- Designing the Good Tier: Defending the Floor
- Designing the Best Tier: Lifting the Ceiling
- Setting the Price Ladder: Gaps, Ratios, and Reference Points