Growth & GTM Thought Leadership
Executive guides and playbooks curated by Dr. Dodi Mossafer, DBA. Click a title to read the full article.
Pricing That Sells: Packaging & Monetization in 6 Weeks
Technology & Software •
ICPs, tiers, fences, usage metrics tied to value.
Signal-Led GTM: Narrow ICP, Bigger Wins
Emerging & DeepTech •
Buying signals → pipeline with less waste.
Revenue Architecture for Services + Platform
Communications & Media •
Attach consulting and product for higher LTV.
Sales Enablement for AI Offerings
Finance & Banking •
Proof libraries, demo scripts, ROI narratives.
Land-and-Expand Playbooks
Retail & Consumer •
Entry offers, success plans, expansion triggers.