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ENGAGEMENT
Benefits Funnel
A benefits funnel shows how gross opportunity narrows to realisable, net benefit after leakage and risk, so targets are credible.
IntelligenceExecution patternsIndustryCross-industryPracticePMO & ExecutionFocus05 Execution Playbooks
benefits funnelthe benefits funnel and its stagesleakage: where value escapes at each stagethe one-slide funnel and its cadencegross opportunityopportunity narrowsnarrows realisablerealisable net